New York is an amazing and overwhelming city because every block is packed with excellent stores, restaurants, and other businesses. There isn’t a horrible place to spend money in the Big Apple because anything less than spectacular would fail instantly. This combination of high population and economic density makes every visible surface in New York prime advertising real estate.
Thanks to a recent policy change by the Metropolitan Transportation Authority, this is even true for the makers of luxury sex toys.
This hasn’t always been the case as a company that specializes in high end erotic products found out. When Unbound’s tasteful but provocative advertisements featuring a drawing of a woman laying in bed with an assortment of sex toys strewn about was plastered around subways, the image was deemed inappropriate by the MTA.
However, they must have been concerned about what tourists would see because New Yorkers are notoriously impervious to anybody’s bullshit. When someone pointed out a stylized cartoon drawing of a woman with vibrator nearby is just about the least racy thing you could expect to see in New York, the MTA agreed and promptly changed their mind.
Thanks to accusations of unequal treatment from the transit authority, who already allows advertisements for male enhancement pills and breast augmentation surgery, it was decided that Unbound’s ads could remain in place. According to a spokesman from the corporation:
“The MTA has always and will continue to ensure that our policies are applied evenly and fairly. We’re going to direct our advertising partner to work with the company toward a resolution that is agreeable to all parties and allows their ads on the system.”
Unbound commissioned artists Laura Callaghan, Loveis Wise and Kristen Liu Wong to create artwork for the campaign and there isn’t anything inherently erotic about it. They just depict stylized images of women with the kinds of products you could buy from the company. The fact that these products could be used for sexual purposes is more or less irrelevant as literally anything is a sex toy if you’re brave enough.
Polly Rodriguez, the CEO of Unbound, saw the move as more of a band-aid that keeps her current ad campaign going. She hopes that this will eventually lead to a change in policy to protect further ads from companies that specialize in female sex toys from being unequally targeted by censors and critics.
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