Do you Peepz remember Hyper Color clothing? Back in the late 80s, early 90s (maybe I’m dating myself?) Hyper Color was all everyone wanted to wear in the summer. When you touched the treated cotton fabric, the color would shift. I had a purple tshirt that would turn from blue to purple, but I liked purple more so I would just touch my shirt all day long. Looking back, it was kind of strange to see kids making a game out of touching their clothing, stranger things have been fads though, I guess.
An ad agency named Ogilvy was hired by Schweppes to use a vamped up modern technology with the same basic theme of the hype color clothing. They sent three Brazilian women out into the club scene to track how often other people touched them. The touch-sensitive dress tracked all the data and after the night was over and the data was processed, no one was really surprised at the results.
Spoiler alert…they were touched a whole fucking lot.
In a period of time less than 4 hours, the women were touched more than 40 times per hour, a total of 157 times. Does that seem like an exaggerated number to you? I believe it. Every single woman that I know has been groped by a stranger out in public. It’s not a good look, guys. There are tons of men who are respectful of women, their personal space and their bodies, but there are also a bunch of people out there who don’t give a shit about respect and think that they can get away with touching whoever they want without consent.
The only Halloween I ever went to the infamous Webster Hall Halloween party in New York City, I left early because some dude thought it would be cool to swoop by my friend and I in order to feel up our tits. It was fucking creepy and the whole night was ruined for me. For awhile, I stopped going out to bars, but then I realized that the only thing suffering by me staying home was my ability to have a good time with my friends.
The women in the experiment were touched in their backs and arms, which could obviously be from strangers trying to excuse themselves to get by in the crowded club…but how about all the touching on the thighs and asses.
I’ve never said, “Excuse me!” and nudged someone out of the way with a pat on their bum. If you have, you should definitely change your behavior. All you have to do is ask permission before you touch someone, that’s all. If they say no, then don’t do it. It’s not hard to restrain your wandering hands, promise.
Source: Newsweek
Image: Alexis Breeze in Hair Undresser by Brazzers
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