American Apparel ads have kept Peeperz in business over the years, but with the eminent demise (an eminent demise that’s has been taking forever to be honest) of Dov Charney’s empire we’ve lost touch with our fave purveyor of soft core porn. It’s not that they stopped making the porny ads, it’s just that they literally already did every. single. thing. they could possibly do in fashion porn short of shooting an actual hardcore porno and you can only post the same thing over and over for so long (pfff, that’s like my bread and butter right there).
5. Faye Reagan
I miss those freckles.
American Apparel always had a risque attitude towards their advertizing, but you knew they took their soft core porn seriously when they started casting straight up porn stars in their ads. Lauren Phoenix , Charlotte Stokely, Jessie Andrews, et al, all posed for AA, but Faye Reagan’s ads were definitely some of the most memorable.
4. Full Bush
It’s not often you see bush in advertizing. It makes me feel all naughty inside. Kind of like the way I felt the first time I looked at a book that was supposed to explained puberty to me. My Dad thought it was a good idea… turns out it was just awkward.
3. Sasha Grey
Of course you can’t talk about soft core porn American Apparel and not include the Sasha Grey campaign. American Apparel and Sasha Grey were both at the top of their careers in terms of cultural relevance when this ad campaign launched. It was a amazing and remains one of my faves.
Exposed butthole is as far as they got in terms of pushing the envelop. From this point on the only thing left was a full frontal.
1. Full Frontal
Oh right, there it is. A full frontal. Now, this is the furthest American Apparel went in terms of nudity. The only things left after this was seeing the inside of someone’s body… or rather inserting things inside someone’s body. Preferrably the body of some random AA cashier.
Follow Lola Byrd on Twitter @misslolabyrd
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