Victoria’s Secret is definitely the most popular lingerie brand in the world, but that has more to due to its stunning roster of models than it has to do with it’s so-so merchandise… Which got me thinking: How did Victoria’s Secret become the home of the world’s top grossing models?
I went to Wikipedia for some answers. Obvi.
Apparently, VS was started by some dude, Roy Raymond, who was embarrassed buying lingerie for his wife at department stores. He wanted a place where men felt comfortable buying lingerie. The store was a hit and it had a really good mail order catalogue business going as well, although that last fact probably has a lot to do with horny dudes wanting to look at pictures of ladies in underwear.
There is no Victoria. The name Victoria was picked because Roy Raymond wanted people to associate his brand with the raffinement of the Victorian Era. He even listed a fake London address on the catalogue in an effort to class up the whole thing.
Eventually RR sold to some other Peepz and they turned the profitable lingerie business into the lingerie overlord it is today. First thing they did was get rid of the whole let’s-sell-to-men vibe and went for the clientele that really mattered: women! Throw a fashion show in there with some of the hottest women in the world and you’ve got a winner.
Seriously, Victoria’s Secret is all about the fashion show. They work on it all year and the whole things costs upwards of $12 million dollars, but it’s all worth it, because it’s all those rock stars and all those models at the show that create brand awareness and that make people go ga-ga for VS merch.
I don’t know, maybe Peepz think that if they spend $60 on a bra they’ll look like Adriana Lima. It’s a strategy that works, because Victoria’s Secret has to be raking in the money to be able to afford all those angels. I don’t even want to know how much Elsa Hosk, Lily Aldridge, Alessandra Ambrosio and company were paid to star in this “Santa Baby” video for the Holidays. It’s probably more than I make in a year.
Check out the video:
P.S. Not bitter.
P.P.S. Look, pretty lights!
Via yesbitch.net – Follow Lola Byrd on Twitter @misslolabyrd
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